Gap Names PepsiCo Exec as Global Chief Marketing Officer
Fabiola Torres, who has also held leadership roles at Nike and Apple, will oversee the group's marketing, merchandising and store experience functions.
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.
In the age of Instagram, the narrative power of television still gives it tremendous power over how Americans dress, argues Hal Rubenstein.
The stylist and fashion editor reveals to BoF founder and editor-in-chief Imran Amed why she resigned from Vogue and how she is channelling her influence and energy to support that next generation of fashion talent.
The stylist and fashion editor reveals to BoF founder and editor-in-chief Imran Amed why she resigned from Vogue and how she is channelling her influence and energy to support that next generation of fashion talent.
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
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Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
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Fabiola Torres, who has also held leadership roles at Nike and Apple, will oversee the group's marketing, merchandising and store experience functions.
The company is anticipating further sales slumps this year. Its revenue will likely drop as much as 25 percent year over year to $190 million in 2024.
After rallying more than 120 percent last year, Shopify shares have struggled this year after the company had projected higher operating costs than expected for this quarter.
The online fashion specialist said it had built up net debts of £95m in the year to the end of February – down from almost £6m of net cash a year before – after losses widened 76 percent to £160 million.
Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.
Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and its rival Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks.
Kenvue beat Wall Street estimates for first-quarter profit on Tuesday, and said it would cut 4% of its global workforce amid the Tylenol and Band-Aid maker’s efforts to expand its key brands.
Vhernier is small but Richemont has a history of turning small brands into success stories