Taylor Swift

This generation of wives and girlfriends of professional athletes are turning the cheeky title into a career, building followings on social media, inking brand partnerships and serving as connectors between the worlds of fashion and sport.

E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.

After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.

To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

This week, Prada's sales dipped on weak demand in China, and luxury brands must move online to cater to their Chinese consumers.

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

Fresh off of her victory against Apple Inc., Taylor Swift is taking on an even more ambitious challenge: conquering China.