Stuart Haselden

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.

Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.

Lululemon is using a lifestyle approach to chase what it calls a $1 billion opportunity in men’s clothing.

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.