Stefan Larsson

Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.

As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.

Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.

The transaction marks the end of an era for the company as it aims to strengthen its main brands, Calvin Klein and Tommy Hilfiger, and recover from the pandemic. BoF speaks to chief executive Stefan Larsson.

Post-election, industry executives sound off on what they need to focus on next.

This week, it was announced that Larsson will take the helm from Manny Chirico in February, while Patagonia named Rose Marcario’s successor.

The former Ralph Lauren and Old Navy executive, who will replace current CEO Manny Chirico in a planned succession next February, is known for a forward-thinking approach on brand management and operations.

President Stefan Larsson shares how PVH, which reported annual revenues of $9.9 billion in 2019, is positioning itself 'to win in the new normal.'

Business-side executives are becoming brand ambassadors, sometimes surpassing their creative counterparts in public profile.