Frédéric Arnault

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF.

Investors are pinning their hopes on a 2021 recovery, but a worsening Covid-19 situation in the US and glum forecasts from the Federal Reserve indicate it won't be an easy path.

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?

This week, the luxury group promoted another member of the Arnault family into an executive role, while PVH veteran Daniel Grieder departed after 23 years.