Chiara Ferragni

Chiara Ferragni’s appointment to the board of Tod’s sent shares soaring, but celebrity directors can come with risks as well as rewards.

Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.

For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.

From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.