Aimee Song

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.

Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?

As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.

The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.

The e-tailer overcame some early investor scepticism about its model, closing its first day of trading at almost 90 percent higher than its IPO price.

Until recently, many luxury beauty brands saw little need for a robust presence on social media. Here's how one company built an influencer marketing strategy from scratch.

This week everyone will be talking about whether creditors will approve a rescue plan for Topshop parent Arcadia, Revolve's initial public offering and new men's collections from Saint Laurent and Prada. Read our BoF Professional Cheat Sheet.