Gymshark
BoF 500
Founder / Chief Executive Officer
Executive President
Chief Technology Officer
Chief Data Officer
Chief Brand Officer
President - International
Chief People Officer
Chief Legal Officer
Chief Product Officer
Chief Financial Officer
Executive Chairman
General Manager of North America
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A garage, a sewing machine, and a teenager. Ben and his group of friends started off screen-printing t-shirts and sending them to athletes they admired. Then things got real. By doing this, a group of Gymshark athletes formed across social channels, making the community what it is today.
Our community is at the heart of what we do, so we’re striving to progress each day. From seamless fabrics to comfort, quality and fit, Gymshark is made for everyone on their conditioning journey, so we keep moving further forward together. Ten years ago a teenage Ben Francis thought he’d give an online clothing business a try, and it worked! It worked so well that Gymshark grew (and grew!) with the business quickly going from garage to global.
Over the years we’ve teased retail with pop up stores in the UK and abroad, but we always wanted more. And now, with your help, we are ready to make that leap with our first IRL permanent store on iconic Regent Street in central London in late summer.
Our flagship store, Gymshark London, will support our mission to unite the conditioning community with a 18,000ft space across two floors that will offer retail, events, community hangouts, as well as workout studios and more!
#Talentwithoutlimits
— Written by BoF Staff
Company Snapshot
Inside Gymshark’s First Store
The activewear brand, which has seen sales spike online, is opening its first physical location, in London.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
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Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
How to Win the Pandemic's Activewear Boom
Workout clothes have been a bright spot in the struggling apparel sector this year, but independent brands need to play smart to turn the current bump into long-term success.