Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style. Founded in San Francisco in 1969, the brand's collections continue to build the foundation of modern wardrobes - all things denim, tees, button-downs, and khakis, along with must-have trends. Gap is designed to build the foundation of modern wardrobes through every stage of life with apparel and accessories for adult men and women under the Gap name, in addition to GapKids, babyGap, GapMaternity, GapBody, and GapFit collections.
Beginning in 1987 with the opening of the first store outside North America in London, Gap continues to connect with customers around the world through specialty stores, online, and franchise stores. In addition, we bring the brand to value-conscious customers, with exclusively designed collections for Gap Outlet and Gap Factory stores and websites.
Hong Kong, Hong Kong
Hong Kong, Hong Kong
San Francisco, California, United States
San Francisco, California, United States
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New York, New York, United States
BoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
READ MOREBoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
At Gap Inc., Unlocking Creativity Through Internal Mobility BoF learns about the development and upskilling opportunities that working for a portfolio company like Gap Inc. enables, hearing from creatives who have worked across more than one of its brands — Gap, Athleta, Banana Republic and Old Navy.
Building the Future of Creative Collaboration at Gap Inc.BoF learns how the parent company of Gap, Old Navy, Banana Republic and Athleta is optimising collaborative working practices and workspaces for its creative teams in a post-pandemic workplace.
At Gap, How Community Culture Powers Creative OutputBoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
Gap Inc.
Gap Inc.
Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
